A survey carried out by Buckingham Research about HDTV's has shown some surprising results according to the figures announced.
The survey showed that whilst 99% of consumers are aware of High Definition TV's only one in ten was looking to purchase a High Def television in 2009. The survey was based on responses from a total of 695 people who were asked a series of questions regarding their awareness of and feelings towards HDTV and its associated products.
Of those who are aware of HDTV:
-53% do not have it and do not intend to take out a subscription.
-13% do have it and will keep their current subscription.
-6% do not currently have it but intend to get it.
-1% will be cancelling their subscription.
-27% are unsure
The research also showed attitudes towards HDTV:
-48% of people questioned agreed that it made watching TV more enjoyable.
-35% stated that it as not worth the money.
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-45% said that there was not enough HD channels at the current time.
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