Adobe Takes Credit For Fast & Furious Box Office Success

Posted: Apr 9 2009, 8:00pm CDT | by , Updated: Aug 11 2010, 1:49pm CDT, in News | Technology News


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Adobe claimed today that its online campaign for the film Fast & Furious helped drive ticket sales, propelling the action racer to a $70.9 million dollar opening and top position at the box office.

Specifically, Adobe credited its Creative Suite 4 software for simplifying the creation of website video, motion graphics, and 3-D that “appealed to hard-core fans, as well as those new to the franchise,” according to the release.

The site now features rich-media advertisements, a downloadable widget, and is complimented by an iPhone version, all made with time to spare via Adobe Creative Suite applications – including Flash CS4 and Dreamweaver CS4.

While Adobe released no numbers, Universal Pictures did acknowledge the site’s high traffic as significantly contributing to ticket sales.

JP Richards, Universal Pictures VP of digital marketing claimed, “Our goal on Fast & Furious was to develop the most compelling creative content and Adobe Creative Suite 4 delivered way beyond my expectations, while doing it in half the development time.”

Hollywood insiders, including CHUD’s Andre Dellamorte were quick to credit the film’s slick ad campaign for the successful weekend.

The film now holds the record for highest spring-time opening, according to See what the fuss is about, check out the Fast & Furious website.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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