Microsoft is pitting three ad agencies, McCann, Crispin Porter + Bogusky, and JWT, against each other in an open competition for a product code-named “Pink,” according to AdWeek. Pink is only identified as a mobile service in the story, but Pink has long been known as Zune’s mobile software.
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So chances are this is an entirely different entity from any new Zune hardware, including the Zune HD, and certainly not the mythical Zunephone. It may just be Zune support for Windows Mobile, something Microsoft CEO Steve Ballmer first alluded to in 2008.
At a Microsoft London conference Ballmer claimed, “Now, we built the Zune hardware with the Zune software - and what you’ll see more and more over time is that the Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc.”
With the three ad agencies currently competing, the timing for the winner may align with Windows Mobile 6.5’s Q4 release, suggesting a possible tie-in with Zune software.