Coming shortly on the heels of the announcement that BT is under investigation for using Phorm to target ads at its customers viewing habits, Amazon.com has announced that it is now blocking Phorm from scanning its listing.
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Amazon UK released a statement saying, "We have contacted Webwise requesting that we opt-out for all of our domains." Clearly, Amazon wants no part of the brewing legal spat that BT started.
Phorm says that the opt-out feature is there for any publisher to contact it and request to not be scanned. Phorm officials say that they do not comment on individual cases. The Open Right Group says that it expects more sites to block Phorm in the near future.
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Via BBC News