Ashton Kutcher challenged CNN Breaking News to reach 1 million Twitter followers before they do, forcing CNN to get serious about Twitter.
Actor Ashton Kutcher kicked off the race last week. Tonight most likely either CNN or Kutcher will hit the million followers milestone unless the Britney Spears fans spoil the party. As of writing this CNN stands at 950,000, Kutcher at 930,000 and Britney Spears at 920,000 followers.
The fun part about this race is that CNN had to first buy the CNNbrk account from a guy named Michael Cox who built up the huge following for CNN Breaking News on Twitter over the last 3 years. It was not disclosed how much CNN had to shell out for the account. It will have been a nice little sum when you consider that CNN bought control over 1,000,000 users.
There is also a good cause in this race as both CNN and Ashton Kutcher pledge to donate 10,000 mosquito bed nets to charity for World Malaria Day in late April.
CNN is covering this race and even Larry King got into the Twitter Battle.
To follow the race you can look at TweetRace that shows the current followers of the top Tweeter accounts almost real-time. You can follow Ashton Kutcher on Twitter under aplusk account.
Update: Ashton Kutcher has published a new video message below saying that the 1m follower will become a character in Sims 3 sponsored by EA. He also explains why he started this challenge - it's deep, man.
Update: Ashton Kutcher to win Twitter Race. You can follow I4U News on Twitter here.