JBL and Roxy have announced that they will be teaming up to produce a line of portable music products aimed at the youth market. The new line of products will reportedly combine Roxy's fashion sense for young women and JBL's pro sound technology.
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Among the products will be a line of co-branded headphones that come in fashion colors slated for release in Q2 2009. The companies say that the line will offer great sound and intense sports action and will be lightweight and easy to take on the go.
“With this partnership, JBL is expanding the demographic reach of the brand by delivering superior lifestyle products to a new audience of young women whose lives are a confluence of fashion, music and adventure,” said Susan Paley, director of business development for JBL. “Designed by women, for women, the first run of the JBL/Roxy co-branded products are just the beginning. Both companies are committed to providing young women products that inspire them, enabling them to express themselves through the personal and shared experience of music.”
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