Adobe Strobe Media Player Flash Framework unveiled

Apr 20 2009, 2:38am CDT | by Luigi Lugmayr

Adobe announced a new software framework for building media players that extends the capabilities of the Adobe Flash Platform at the NAB 2009 dubbed Adobe Strobe.
The Adobe Strobe framework aims to establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies. Adobe Strobe will enable developers using Flash technologies to quickly and easily add rich functionality—such as advertising, user measurement and tracking, and social network integration—into new custom players that can be branded for individual content owners.

The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics.
Strobe is expected to be available, at no charge, in the second half of 2009.
Via the Adobe Strobe site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.