The Major League Gaming now has an Official Shaver. BIC, makers of the BIC Comfort 3 Advance men's razor, have become official sponsors of Major League Gaming, which is the world's premier professional gaming league. If you can't see anything ironic about a razor company sponsoring the one sport known for being primarily played by unshaven, neckbearded young men, than you might just be blind.
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"Once we understood the level of competition, engagement, and community at Major League Gaming, we knew we had to be involved," said Jamie Kistner, a brand manager at BIC.
BIC also sponsors college basketball and football, and the addition of professional gaming to their supported sports is part of a push to expose their products to this generation's young adults. The fact that they included professional gaming in their campaign means some very important things for the sport.
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Advertisers put their money where they think it will reach their demographic. The fact that BIC is reaching out to gamers means it considers them to have as mainstream a pastime as any football or basketball fan. Of course, gaming in general has been mainstream for a long time, but it's taken a bit longer to see gaming treated as a legitimate sport. This endorsement is a big sign of the strides professional gaming has made in getting itself taken seriously.