We've got some excitement in the Blackberry community today, as a screenshot of the new Xobni Outlook app has just hit the mean streets of the Internet. If you don't know, Xobni is an email client company that has just started developing versions of their products for mobile phones. Thanks in part to a 10 million investment from the Blackberry Partners Fun, the first phone Xobni has started to develop an app for is the Blackberry.
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Xobni hopes to change the way we think of our inbox. Their clients integrate Facebook, Myspace, and other Internet social aggregates within their modified version of outlook. Xobni (which is inbox spelled backwards, if you hadn't guessed) turns your inbox into a major social hub. In essence, it binds your social life to your email account.
The leaked picture shows just a name search down an address book, but it looks very intuitive from what we can see. Xobni's interface does not look like it will be complicated. Once Blackberry gets their app, I don't think we'll have to wait long to see the email startup release versions for the iPhone, the G1 and other smartphones. The profit potential is too great for them to ignore.
Xobni is a fairly new company, founded just three years ago in San Francisco, California. Their stated goal is to make email clients more intuitive and less difficult to use. They do this by creating an information profile for all of your contacts that contains their contact info, their most recent status updates, any conversations you have had, and information about them from the Internet.
Really, all Xobni has done is take email to its next logical extent. Electronic mail used to be something limited by the fact that you could only access it on your computer. Millions of Americans now have access to their email wherever they go, and it's become a much more used communication device because of it. Facebook and its equivalents are the same way. Xobni is just trying to make all of our lives a little easier by putting all of our social tools in the same toolbox.