If you're one of the people who gets creeped out by the fact that Gmail scans your conversations for keywords and personalizes the ads you see to match them, then you might want to sit down. Google's innovative-and-vaguely-terrifying advertising strategy works, and other companies are starting to take notice. That in and of itself isn't too surprising. What's weird is the fact that the people who make these personalized ads are doing it at the eager behest of the masses.
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It's true. A study released today by Q Interactive shows that most members of core advertising demographics are eager to see personalized advertising take off. The new study interviewed groups of Baby Boomers (born between '46 and '64) and Echo Boomers (born between '82 and '95) on their advertising preferences. 63% of Echo Boomers and 53% of Baby Boomers stated that they were willing to provide personal information for advertisers in order to receive personalized advertising.
You can bet advertisers are going to perk up at this announcement. Together, the Echo and Baby Boomers make up an enormous segment of the market, worth an estimated 3 trillion dollars in revenue yearly. Their preferences determine where advertisers flock, and you can bet every agency in the country is going to take this as permission to roll out a whole new generation of personalized ads.
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This is the direction the future is moving, and I'm afraid it's something we're all just going to have to get used to. The digital age has bellowed the death knell of privacy.