BlackBerry Unseats Apple!

May 4 2009, 3:00pm CDT | by Robert Evans

The King is dead, long live the King! The iPhone has been unseated from its position as the highest selling smartphone in America. The Blackberry Curve, made by RIM, is the new leader of the pack. RIM's market share is up 15%, for a total of nearly half of the smartphone market in the first quarter of this year.

Things aren't looking quite as good for Apple; their market share dropped 10% in this first quarter. This is the first chink in Apple's armor we've seen in a while. The iPhone is still ridiculously popular, and Apple's profits are still sky high, so take this sign of weakness with a grain of salt.

Some credit BlackBerry's recent success with Verizon's buy-one-get-one-free promotion, and the fact that BlackBerry's are available from four major U.S. carriers. The Curve is also a less expensive phone, which is a big benefit in the current economic climate. It's entirely possible that Blackberry's give-away strategy also contributed heavily to the percentage of smartphones as a portion of the mobile phone market raising by 6% in Q2.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.