AT&T today released a list of the top 10 highest-selling applications in Q1 of this year. Mobile phone apps make up a huge and growing portion of industry revenue, and AT&T obviously expects this trend to continue. They're putting a lot of money into app development and marketing, and the fact that they're seeing a year-over-year growth of 39% is proof that their strategy is paying off.
And now, without further ado, the apps;
The 10 top performing apps of the first quarter were:
1. AT&T Navigator. Since its launch a year ago, AT&T Navigator has ranked among the top 10 best performing apps each quarter. The GPS application provides audible and visual turn-by-turn driving directions and includes a host of other features such as a national business finder, lowest price fuel finder and more.
2. AT&T Mobile TV. Catch broadcast-quality live and time-shifted programming, including full-length episodes of popular sitcoms, sporting events, movies, news programs and more. Available in more than 60 markets.
3. Napster Mobile(R). Browse, preview and download from a catalog of more than 7 million full songs. Downloads are delivered simultaneously to your mobile handset and PC.
4. XM Radio Mobile. Tune in and rock out to 25 commercial-free XM Radio channels while on the go.
5. MobiTV(R). Watch and enjoy more than 40 television channels, including live programming and made-for-mobile TV.
6. WikiMobile. Enjoy pocket access to all 2 million Wikipedia articles, including pictures and quick facts. Bookmark favorites for quick and easy tracking.
7. Shazam(R) (MusicID). Can't name that tune? Identify a song's title and artist, buy the full track or ringtone, and share the info with friends through this music recognition app.
8. Make-UR-Tones. Create signature ringtones from more than 400,000 music titles from major and independent music labels.
9. My-Cast(R) Weather. Access current U. S. weather conditions including real-time Doppler radar and satellite imagery for locations of interest. View temps, winds, dew point and sky conditions displayed over a regional, national or local weather map and get 12-hour and 7-day forecasts as well as severe weather alerts.
10. MobiVJ. Get all-day, all-night access to more than 10 channels of the hottest music videos from a variety of genres, including Hip Hop, R&B, Rock, Pop, Latin, Country and more.
Pretty much everything here is what you'd expect. The best-selling app is map-based, and that will probably be the case until the end of time. No one likes being lost. Most of the other big apps were either music, television, or ring-tone related. The one surprise here was WikiMobile, which I suppose you can chalk up to modern man's insatiable lust for in-depth articles about Vampires and obscure Japanese pornography.
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So what does this mean for the industry? Well, for one it means that the proliferation of entertainment apps is going to continue. We can already watch TV or listen to radio on our smartphones. The next logical step is the creation of entirely new entertainment media designed just for use on smartphones. Zune is already experimenting with this sort of thing, and I think Apple will probably be the first smartphone manufacturer to start promising unique video content for their users.