Soundview Releases iPhone Apps for Busy Businessmen.

May 11 2009, 12:00pm CDT | by Robert Evans

It's a hectic time in America. The economy is bad and businesses are scrambling to cut costs and improve profits. With everything that's going on in the world today, businessmen have less time than ever for things like reading. Enter Soundview Executive Book Summaries, a company whose entire purpose is to summarize big business books for busy executives.

Right now you can find a bunch of Soundview's summaries at the Apple app store. Each of their apps contains three summaries in both audio and text, formatted for the iPhone and the iPod touch. Each app costs $9.99.

Soundview knows how popular the iPhone is among businesses, and they also know that the upcoming release of the next generation of iPhones is going to bring even more people into the Apple fold. It's cool to see an old company like Soundview (founded in '77) adapting so swiftly to something as new as the app market. They definitely picked the right phone to throw their chips in with, and the right way to package their product to grab consumer attention.

While listening to business books isn't what I'd choose to use my smartphone for, I like the idea of buying audiobook bundles from the app store. Sparknotes needs to get off their butts and put up some summaries of famous literature so they can cash in on the yet-untapped lazy-iPhone-owning-English-major market.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.