Advertising just got a little more obnoxious, and free t-shirts just got a little more badass. U.S. Branding Group, LLC just announced the launch of their ThreadLites and TechnoThreadZ Illuminated Branded Apparel Line. In short, they are now producing shirts that can display a customizable light-up digital logo.
Both new clothing lines use "electroluminescence" technology to create the next generation of clothing-based advertising. The ThreadLites line will be the basic package, capable of displaying a "flashing patterned lighted design", while TechnoThreadz will do the same thing with the addition of a "sound-activated equalizer". We're guessing that means you can program your shirt to turn on at the sound of a clap.
This sort of technology has been around for awhile now, but U.S. Branding Group's press-release means that it is now affordable. Advertisers are going to jump on this like there is no tomorrow. Light-up digital shirts are a novelty, and novelties attract attention. In a couple of years, these shirts will be as tired and obnoxious as every other method of advertising. But, right now, they're awesome and I want one.
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Shirts are just the first step, too. U.S. Branding is at work right now to come out with a line of EL capable hats, which will be huge with sports advertisers. I'm willing to bet that by this time next year you won't be able to go to any sort of pro sporting event without seeing racks and racks of electric hats blaring the logos of your favorite sports teams.