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AMD and Application Providers Accelerate Video for Consumers

May 28 2009, 7:00am CDT | by

AMD and Application Providers Accelerate Video for Consumers
 
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AMD has announced that it is working with leading application providers to help accelerate video for consumers. The video acceleration technology AMD is touting, takes advantage of AMDs computing platforms and accelerates software from a number of developers.

Accelerating the software is done via ATI Stream technology that allows an AMD GPU to work with the CPU. ATI rival NVIDIA offers the same sort of acceleration technology for certain software. The software has to be designed to run on a GPU though.

Software that will support ATI Stream technology includes CyberLink MediaShow Espresso and the coming ArcSoft SimHD. The latest ATI Catalyst 9.5 driver software included a downloadable update for AMD's ATI Video Converter utility.

Via AMD

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.

 

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