Microsoft Bing official

May 29 2009, 1:48am CDT | by Luigi Lugmayr

Microsoft officially announced their new "search" excuse me "decision" engine called indeed Bing.
Microsoft defines Bing as specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.
The new Bing brand portfolio will also include the following changes to existing Microsoft programs:

Microsoft’s mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise.

Technology from Microsoft’s April 2008 acquisition of Farecast is now a central part of Bing Travel.

Microsoft’s cashback program, now dubbed Bing cashback, with more than 850 merchants and more than 17 million products available, will be fully integrated into the Bing Shopping experience.

For what I saw so far Bing is not bad for the tasks Microsoft mentions above. It is not really trying to go directly against Google. Bing is actually more a problem for price comparison sites.

You can see some walk-through video of Bing and some more details on the Bing site. Bing launches officially next week on June 3rd. Bing is supposed to roll out gradualy over the coming days.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.