Yesterday at Ubisoft's E3 briefing the game developer gave the stage to renowned director James Cameron. The man behind Aliens, Terminator, and the upcoming Avatar movie had a lot to say about the Avatar game, designed by Ubisoft.
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Avatar is going to be the first 3D stereoscopic title in gaming history, and Cameron was very enthusiastic about the enormous potential he thought Ubisoft's tie-in title would have. He promised that it would not just be a normal 'movie game', but rather an expansion of the franchise with new characters and a deeper exploration of the world than the film could provide.
Unfortunately, we didn't get to see an actual demo of the first Avatar game. If the game is as good as Cameron says it is, it's could be a very big milestone in the history of gaming. We've been waiting a long time for a stereoscopic 3D game. Avatar has the potential to not just be a really entertaining game, but a ground-breaking one as well.
You see, Ubisoft's involvement in the growing Avatar franchise extends beyond even their hyped-up video game. Ubisoft's effects studio, Hybride (300, Sin City) has been responsible for developing "over 100" shots for the upcoming film. That they've been given such a high level of involvement by Cameron bodes well both for the game, and for the future of Ubisoft.
"Ubisoft is going from a simple developer and publisher company to a full 360-degrees content provider," said Ubisoft CEO Yves Guillemot.
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The gaming giant has stated their desire for what they call "cross-media divergence", which is basically another way of saying that Ubisoft is sticking its hands into a whole bunch of pots. In addition to the work they're doing with Cameron, Ubi is hard at work developing their own series of HD mini-movies set in the Assassin's Creed 2 series. As different forms of media become more and more intertwined, companies like Ubisoft will be rewarded for being ahead of the curve. See also the Ubisoft Avatar Game site.