While E3 was in full swing this week, a small group of protesters made headlines by protesting EA's upcoming title 'Dante's Inferno'. The group carried signs that said things like, "EA=anti-christ", "Hell is not a game", and my personal favorite, "Turn your PlayStation in for a PrayStation".
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The demonstration garnered a lot of attention, as protests of popular video games often do. Gamers are used to getting ganged up on by family values groups, so anytime something like this happens it creates waves. The only problem is, the Dante's Inferno demonstrations weren't real.
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EA has admitted that they hired the twenty or so 'protesters' as a form of viral marketing for the new game. After all, nothing brings in customers like controversy. If you ask me, it's kind of a slimy thing to do to the loyal customers who jumped up to defend your game, but then again EA and slimy are pretty much synonymous terms these days.