Today Cricket Communications announced the launch of the Motorola Evoke QA4. The Evoke is a 3G smartphone with 2.8 inch touch screen, sliding numpad, and its own HTML browser over the EVDO network.
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“Oh joy.” I hear you sarcastically cry, “Another smartphone. That's something we don't have enough of in the world today.”
Normally, I'd tend to agree. But smartphones are something that we actually do need more of these days. Smartphones are rapidly becoming a must have item, with over 40% of consumers looking to buy one for their next mobile phone. The people want smartphones, and the Evoke is a smartphone that is designed to appeal to the people.
Motorola didn't design the Evoke to be a badass gaming platform or a sexy hipster icon. The Evoke was made to be a web browser and social utility tool. It brags one-button access to a variety of social sites like Facebook and MySpace, and promises one-click access to texting, instant messages, and blogging software. It's also got a 2 megapixel camera that users can upload photos straight to MySpace or Picassa from.
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The Motorola Evoke QA4 retails for a (rather steep) $299.99, and you can find more information about how to purchase or order it here. For 300 bucks, the Evoke is a little bit pricey. It certainly isn't going to compete with the iPhone at that high level of expense and (comparatively) low level of function. Don't get me wrong; I like the look of the Evoke, and I like the fact that it was designed as a social networking smartphone, but that cost is going to have to come down if they want to make a splash outside of the Cricket network.