A new study out today from Crowd Science is going to have the boys at RIM shaking in their britches. It shows that four out of ten BlackBerry users would switch to an iPhone as their next smartphone. The statistic is the same for users of other smartphones as well, which shows that the iPhone is drawing consumer interest across the smartphone world.
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The study also showed that only 14% of non-BlackBerry smartphone users are considering switching to a BlackBerry for their next purchase. While RIM may hold the number two spot in the market, they don't have very much brand loyalty from their customers. And they aren't doing a very good job of attracting new ones either.
Apple, on the other hand, seems to have mastered the art of creating a devoted, nigh-cultish fanbase. An astonishing 82% of iPhone users say that they are loyal to the brand. Those are not the kind of numbers you would expect from a product that is spreading as rapidly as the iPhone. Apple is not only drawing in new customers, they're converting them over to dedicated adherents of the product line.
The study had a few other interesting things to say. Once again, we have confirmation that iPhone owners use more apps and browse the Internet more often through their mobiles than do other smartphone users. They are also, by and large, more satisfied with the quality of their product than owners of other smartphones are.
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I've said it before, and this study only serves to prove my point further. When their exclusivity agreement ends Apple is absolutely going to dominate the market. I don't see them ever eclipsing Nokia, but RIM will probably have to say goodbye to their number two slot once every carrier out there starts selling iPhones. With the weight of AT&T tied around its ankles, the iPhone has still managed to fly. When the shackles come off I guarantee you it is going to soar.