Amazon Cuts Kindle 2 Price

Jul 8 2009, 3:00pm CDT | by Robert Evans

The E-Reader market is heating up, and Amazon is starting to look at the competition with actual concern. That's the most likely reason I can think of for today's surprise announcement of a substantial price cut for the Kindle 2. After 5 months on the market, Amazon is cutting $60 off of the price tag.

This brings the Kindle 2 down to $299. Engadget thinks that $300 looks to be the 'magic number' for E-Readers, and I tend to agree. When a device like the Kindle 2 costs more than some netbooks (which have much more functionality) customers are going to be less likely to buy it. I think it's likely we'll see most of the next-generation E-Readers introduced at or under $300.

If you're in the market for an E-Reader, I'd wait a few months before jumping on this. The price isn't going to rise anymore, and we're going to see a spate of new E-Readers hit stores in the last quarter of this year.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.