It's only been a few years now since Blu-ray defeated HD DVD in the format wars. Toshiba was the champion of the HD DVD format and when it ceded defeat to Blu-ray, it did so in one massive swoop.
Toshiba has now decided if you can’t beat them, join them, and will be offering a Blu-ray player to the movie loving public in time for Holiday shipping. The company plans to launch a Blu-ray player before the end of 2009.
Toshiba might be able to use some of the tech it designed for its HD DVD players to make its line of Blu-ray players the best on the market. That would put Toshiba in the odd place of leading the market in a format that killed its own HD DVD.