Apple Profits Up 15% in Q3

Jul 21 2009, 4:25pm CDT | by Robert Evans

Apple released their third quarter profits today and, as expected, the news was very good. Overall profits this quarter are up 15% from last year, rising from $1.07 billion to $1.23 billion. Total sales for this quarter were $8.34 billion, which marks a new record for Apple non-holiday quarter sales.

Contrary to earlier expectations, this was a great quarter for Macs, 2.6 million of them sold this quarter, an increase of 4% over last year and the company's best June quarter in Mac sales in history. Apple didn't have it all their way, though. Sales of iPods declined by 7% this quarter compared to last year, probably due to the fact that the next generation of iPods are coming soon. Customers are less willing to buy a device when the next model is on the horizon.

Sales of the iPhone, of course, rose substantially over this quarter. They sold 5.2 million over the last three months, a unit growth of 626%. There's no question about it now; this Summer has been a record-breaking one for Apple. They've got a lot to top next year.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.