A new poll from Harris interactive has found that compared to last year more advertisers are relying on digital and internet advertising rather than print ads. The poll surveyed 2,025 U.S. adults in June of 2009 for the results.
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According to the study, 92% of advertisers are incorporating Internet advertising into campaigns with 88% saying they are using print ads as well. Less than half of those polled (46%) say that they use radio advertising and the same amount said they use TV ads.
Among those polled 39% use advertising in digital mediums like cell phones. Of those polled using Internet advertising, 74% say that they are incorporating it more often with 69% of those using digital mediums saying they use digital more often than a year ago.