Now Porsche becomes part of Volkswagen for real

Jul 24 2009, 3:00am CDT | by Luigi Lugmayr

In May the news about Porsche and Volkswagen merging broke but then a dramatic battle between the owner families and managers raged that has ended with the ousting of Porsche CEO Wiedeking.
It all started when Porsche tried to acquire Volkswagen with some tricky investment poker that went awry because of the economic crisis.

Now the proud Porsche firm becomes just another label under the Volkswagen umbrella like Audi, Bentley, Bugatti or Lamborghini. I am not sure how much this merger will hurt the image of Porsche. Do Lamborghini drivers feel like they are driving a Volkswagen? I do not think so. Most likely the employees of Porsche will have the bigger identity crisis than the Porsche customers.

The details about the Porsche and Volkswagen merger are now hammered out.
Via NTV (German).

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.