If you've ever seen a Verizon Wireless ad you know that they claim to have 'America's Most Reliable 3G Network'. Apparently AT&T takes issue with this claim. They've filed with National Advertising Division of the Council for Better Business Bureaus, trying to force Verizon to rescind the claims as inaccurate. VZW shot right back, stating that speed isn't a 'relevant factor' in determining the reliability of a 3G network.
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Mark Siegel, spokesman for AT&T stated that those claims were preposterous. Coming from AT&T, that attack sounds a little bit like the pot calling the kettle black. Still, there's a lot of sense in what they say. What use is a reliable 3G network if it's too slow to for you to make use of half the time? Speed has to be at least as important as coverage from a consumer standpoint.
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I'm not sure who the courts will side with, but this case could have very important ramifications for the way 3G networks are marketed and managed in the future. A defeat in this could cost Verizon quite a bit of credibility, and it would make every other carrier a little more wary of how they advertise their services. A loss by Verizon would also be a boon to consumers, if it gets VZW to focus more on improving the speed of their network.