At Apple's second-quarter earnings report, COO Tim Cook discussed the necessity of finding new ways to make the App Store more accessible and more easily navigable. App Store search categories have been confusing since launch, and sifting through the tens of thousands of different applications is a tedious process. With so many $.99 apps bloating the App Store, it can be difficult to actually find the one you want.
Don't Miss: Nintendo Switch: Everything You Need To Know
That's why today Apple has announced the addition of the ability to search for apps by keywords. All app developers have already been asked to submit a 255 character list of keywords, separated by commas, in order to help identify their products. Apple hopes that the ability to search by keyword will make it easier for consumers to browse through the gigantic App Store and find exactly what they're looking for.
Don't Miss: Incredible Pokemon Gifts
This change will go a long way towards making the App Store more convenient to use. Apple's gotten by for a long time on the novelty and extreme level of choice offered in their App Store, but that won't be good enough once other competitors get their app markets in gear and start trying to compete with Apple in earnest. If the iPhone does indeed come to Verizon in 2010, Apple will find its App Store in real competition with Verizon's.