Bing Draws First Blood

It's official; Bing has stolen users from Google. A Reuters report yesterday states that Microsoft has increased its share of the U.S search market by 1% in July. This may not seem like much compared to Bing's gains last month, but it's actually quite substantial. This month marks the first time that Bing has gone head-to-head with Google.

Now that Bing is the search provider for Yahoo, the last substantial non-Google competition for Bing has fallen. The percent Bing gained this month came directly at the expense of Google, whose share dropped from 78.48 to 77.54% in July. Microsoft now controls a total 20.36% of the U.S search market.

This is a tiny dent, but that doesn't make it any less important from Microsoft's standpoint. They've managed to prove that they can, in fact, compete with Google. While this month's losses were small, you can bet the world's search leader won't take them sitting down. Google has to stop the bleeding long before they start to hemorrhage.

Whatever happens, August is sure to be a very interesting month.

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