Yesterday, the popular URL-shortening service tr.im announced to the world that they were going out of business. They cited the difficulty in affording their network fees and the lock bit.ly has with Twitter as their primary reasons for shutting down. Apparently tr.im has a whole lot of fans, and their passing was met with a great outpouring of support.
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Now, Nambu has announced that they will be bringing back tr.im. They state that the reason for this is the mass of public and private pleas to keep tr.im alive. This may sound a lot like a shallow public relations stunt, but it isn't. Why? Because Nambu says it isn't.
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To be fair, there's nothing in particular that would point to this being just a PR move. Tr.im didn't put out the collection plate or try to solicit donations, so it's hard to say how they could have profited from this. Sinister conspiracies or no, tr.im is back up and running, at least for the time being. If you'd like it to stay up, send an email to Twitter and ask them to stop giving bit.ly exclusive support.