The HTC Magic has cemented its place as one of the most popular smartphones on the market. HTC Ceo Peter Chou just confirmed in an interview with Digitimes that the Magic has sold over 1 million units to date. The Magic launched back in April, and has been a steady seller since its release. While the Magic can't compete with the iPhone for sales, these numbers put it well in line with the Palm Pre and other popular smartphones.
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HTC plans to continue shooting for the mid-range smartphone market in the coming months. Chou stated that he expects shipments of mid-range smartphones to account for 50-60% of HTC handset shipments in the second half of this year. In the future, HTC intends to focus on developing smartphones in and around the $300 price range.
This doesn't really come as much of a surprise. HTC has never seemed very eager to push into the high-end smartphone market. Their Android line is solidly in the mid, to upper mid level range of the market. While the Hero and the Magic are fine phones, they're still a step below the Pre and the iPhone 3GS when it comes to power and capability.
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This decision makes perfect sense from a business standpoint. Android's niche is fast, low-cost, mid-level smartphones. HTC intends to play to that field, and not waste its time trying to fight the iPhone. For those of you like me who want a high-end Android smartphone, you're just going to have to wait for Ericsson's Rachel or the 2010 Motorola line-up.