Apple To Overhaul MacBooks

Aug 25 2009, 2:30pm CDT | by Robert Evans

Apple's entry-level MacBooks are apparently about to see a major overhaul. AppleInsider reports that the 13” notebooks are about to be slimmed down and slashed in price. Insider reports state that, urged by the high sales of the $999 notebook, Apple intends to revamp it substantially. One analyst believes that Apple will release multiple models of MacBook, all at different sub-$1000 price points.

Apple needs to get prices down substantially in order to make their notebooks more competitive with the variety of netbooks and CULVs that have come down the pipe as of late. Increasing battery life by a large margin is believed to be a major priority of Apple's when it comes to redesigning the MacBook. It's also likely that, by using last-generation processors and components, they will be able to cut down on costs while offering a solid boost in computing power over the last generation of MacBooks.

This recession has really changed up Apple's game. They're focusing less and less on high cost computers and gadgets, and more on affordable, reliable products for budget consumers. The $99 iPhone, the cost reduction for the MacBook Pro line, the revamping of the MacBook line, and the upcoming iTablet are all examples of this.

The coming CULV explosion, due to hit hard this Fall, is going to give Apple's MacBook/Pro lines a run for their money, however. It's unlikely that the new MacBook will be out by then, and CULV computers provide an attractive alternative to Apple notebooks. If Apple doesn't put their new MacBooks out soon, they might prove to be too little, too late.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.