IFA 2009 To Bring More Global Product Premiers

Aug 31 2009, 7:00am CDT | by Luigi Lugmayr

The IFA 2009 is starting this Friday in Berlin. This year the IFA 2009 is supposed to bring more global product announcements than ever before. In past years the IFA mostly only had a few new product announcements that have been news outside of Germany.
At an IFA Preview event a couple weeks back, I asked the IFA organizers if the IFA 2009 will be more relevant in terms of product premiers. And the answer was yes.
We already see some of that happening. Logitech wanted to debut the new Squeezebox touch at the IFA 2009, but it leaked early. LG announced this weekend to exhibit the company's first commercially available OLED TV. Let's hope we will see more announcements like these this week.
Do not get me wrong. The IFA is a huge trade-show that is fun to visit. There is lots of entertainment besides big halls full of the latest home entertainment gear. Several German TV stations are reporting every day from this trade show.
It also is a huge party for exhibitors and their customers. I have been exhibiting at IFA in my previous life and it was a wild party ride through Berlin.

The IFA 2009 starts on September 4th and lasts until September 9th. See also the IFA site.

So for the first time we have created a dedicated section for IFA News, like we have for CES and other big events.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.