Research firm Strategy Analytics has issued a new report following the US IPTV industry. According to the report despite the fact that IPTV currently has under a 5% share of the TV households in the country, the market is set to grow rapidly.
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By 2013, the percentage of IPTV homes will hit 13% and will be spurred by the entrance of Telcos into the market. The research firm feels that the significant growth will occur despite the fact that AT&T has pushed back its 30 million homes goal from 2010 to 2011.
Revenues for the IPTV industry will hit $15 billion by 2013. “Crucial to the ultimate success or failure of IPTV in the US will be adequate customer uptake and demand,” noted Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service. “To date, the Telcos have done an insufficient job of articulating the IPTV value proposition to the customer.”