Apple is all about customer satisfaction. They've built a gadget empire on keeping their customers happy as clams. According to AppleInsider, their latest attempt to boost customer satisfaction will involve implementing carrier-specific features through iPhone software updates.
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Some of the possible changes include the implementation of visual voicemail, or overage alerts that warn you when you're close to exceeding your monthly minutes. Apple could also be looking into a way to allow more voicemail customization, including the removal of AT&T's custom voicemail intro. You know that annoying robot voice that explains in slow detail how to leave a message or send a numeric page? Finally being able to get rid of that would almost be worth subscribing to AT&T.
Sources close to the situation say Apple will also look into other options for features as suggested by their customers. The primary goal here appears to be to make customers happier with the AT&T network. This could mean that, in the future, Apple will start offering separate special features for iPhones on different carriers as a way to give users an incentive to choose one carrier over another. Or this could just be Apple's way of making the AT&T network, which many iPhone users have complaints about, a little more tolerable.