Hey, hey, hey, guess what's popped out onto iTunes a little ahead (about a half hour) of the big Apple music event? Cocktails are now live in the iTunes store. A Gizmodo reader sent in a link to Bob Dylan's Highway 61 that is currently available for purchase in the iTunes store.
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This new Cocktail album features several songs that you can only get by buying the whole album. In addition, users who purchase the full album will get video content; basically, live concert recordings, interviews, and the like.
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Highway 61 and all other Cocktails require iTunes 9 before they can be downloaded. That should be coming today, which means we'll know very soon whether or not Apple's mad scheme to increase sales of CD-length purchases will actually work.