Right next to the announcement for iTunes LPs was the news that Apple will be offering a similar service for movie purchases. It's called iTunes Extras, and it is the equivalent of paying to download a special edition DVD. Each 'extras' will include a host of extra features, including exclusive information and Bot Files.iTunes Extras will also come with a chapter picker. On the whole, it sounds like a pretty sweet idea to me. DVD sales were helped a lot by the fact that they contained bundles of extra features, and I can see paid online downloads that offer the same thing doing equally well. For more news from the iTunes event, check out Ars Technica's liveblog.
Don't Miss: Victoria's Secret Fashion Show 2016