Black clad Steve Jobs is an icon at Apple and is responsible for a great deal of the computer maker's success. Apple, as many companies are apt to do, tends to deny it is interested in a product category and claim it won't enter the market until a few minutes before they actually announces the product.
The NYT's gadget geek David Pogue got some one on one time with Jobs and asked him about entering into the eReader market. Jobs said he doesn't think there is a market for a dedicated reader.
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A general purpose device that can also read books is where the money is Jobs figures. My guess is that the much anticipated Apple tablet that is widely expected soon will be able to function as an eReader as well. I just hope he doesn't think the small-screened iPhone is appropriate as an eReader.