Oh my. According to Boy Genius, Sony Ericsson has just announced a major event in the history of music, scheduled for September 21st. Their 'put your ears in control' event is supposed to change the way we listen to music forever.
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Like everyone else on the planet with an ear for exaggeration, I don't believe Sony will bring any revolutionary changes to the face of music. More than likely we're looking at a new Walkman-type media player. BGR notes that Eldar Murtazin expects a new radio headset to come out of all this, which sounds interesting but not earth-shattering.
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Now, if Sony were to announce the coming of the Rachel Xperia X3 tomorrow, I might just be willing to call this 'the music event of the century'. Hell, I'll call it the Pope if it means getting my hands on an X3 this Fall.