Sony Ericsson to Change Music, Reinvent Hyperbole

Sep 15 2009, 12:09pm CDT | by Robert Evans

Oh my. According to Boy Genius, Sony Ericsson has just announced a major event in the history of music, scheduled for September 21st. Their 'put your ears in control' event is supposed to change the way we listen to music forever.

Like everyone else on the planet with an ear for exaggeration, I don't believe Sony will bring any revolutionary changes to the face of music. More than likely we're looking at a new Walkman-type media player. BGR notes that Eldar Murtazin expects a new radio headset to come out of all this, which sounds interesting but not earth-shattering.

Now, if Sony were to announce the coming of the Rachel Xperia X3 tomorrow, I might just be willing to call this 'the music event of the century'. Hell, I'll call it the Pope if it means getting my hands on an X3 this Fall.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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