Microsoft will never be content with just being bigger than Apple, they want to beat them in every conceivable category. That's why they're opening up a series of "Microsoft Stores" patterned after the Apple Stores. These MS stores will "borrow" a lot of features from their Apple counterparts including, according to AppleInsider some of their employees.
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That's right; Microsoft is now poaching both people and ideas. Jim Dalrymple of The Loop reports that anonymous sources have informed him that Microsoft is courting Apple Store managers, and attempting to get them to recruit retail employees. If the employees make the switch, Microsoft promises substantial raises and even covered moving expenses.
One of the first MS Stores is set to open up in Mission Viejo, California, in the same shopping center as an Apple Store. This is another element of Microsoft's strategy; putting their stores close to Apple's in order to compete directly with them. Considering the established nature and success of their opponent's retail outlet, this is a bit of a risky move for Redmond to make.
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The rumors we've heard thus far make the Microsoft Stores look like pretty happening places. Wall-to-wall monitors, gaming set-ups, and birthday party rentals are all cool ideas for a computer store. Still, I can't see these outlets doing any real harm to Apple. The Microsoft Store concept could work out, but not by killing the Apple Store.