Sep 28 2009, 11:21am CDT | by Robert Evans
On October 1st, Sony's new PSP Go goes on sale. U.S. customers shouldn't expect to have any trouble finding a Go at their local retailer, but overseas customers could run into some issues. This is due to the fact that a growing number of foreign retailers are backing away from the Go. Ars Technica reports that Nedgame in Holland will not be stocking the new PSP. In addition, it's rumored that both EBGames Australia and major Spanish retailers are considering dropping the new gadget.
The reason? The PSP Go isn't seen as very profitable for retailers, due to its all digital format. No games to sell in store means less total revenue for the store. That makes many retailers less likely to want to carry the Go at all. Shelf space is precious, especially as we near the holiday season. Retailers want to maximize profits, and the Go just isn't very good for that.
At $250, the new PSP is just a hair under the cost of the PS3 Slim. Sony claims that they purposefully made the profit margins on the PSP Go high in order to offset the all-digital format. They also say that a new line of peripherals for the Go will be released soon, and that retailers will also be able to sell Network cards in order to capitalize on the Go.
That appears to be enough for U.S. retailers, all of them should have the Go in stock and ready for sale on October 1st. If it can justify the space it takes up, the Go will continue to have a place in gaming stores across the country. If it proves to be a drain, then the U.S. may decide the rest of the world had the right idea after all.
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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive
Robert to unearth the latest rumors and developments in this fast
moving space. He adopted 4G as soon as it become available and knows
where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.
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