Filed under: News | Technology News


Bing U.S. Search Share: Down In September

Oct 1 2009, 12:11pm CDT | by

Bing U.S. Search Share: Down In September
Buy Bing from Amazon Cyber Monday and Black Friday Now

Oh man, Steve Ballmer is not going to be happy about this. StatCounter (via just released their search stats from the month of September today. For the first time since its launch in June, Bing didn't make any gains in the U.S. search market. In fact, it dropped 1.1%, from 9.6 to 8.5.

This setback could be a sign that Bing has lost its novelty factor. Users have had a chance to try it, and most of them decided to head back to Google, which is probably why the search giant saw a jump in their share during September (77.8%-80%). This is what I've been predicting since Bing first hit market. Microsoft's search engine is cool, but it isn't revolutionary enough to tear users away from Google's familiar bosom.

Now, it's worth noting that StatCounter's findings in August also showed the beginning of a downward trend for Bing. By comparison, Nielsen, comScore, and Hitwise all showed that month as one of relative gains. Every research analysis company out there is going to show different results, so we can't draw any real conclusions until we see their reports for September as well. That said, StatCounter's findings are significant.

They based their analysis on 4.6 billion search engine referring clicks, 1.1 billion of which came from the U.S. Their data in August showed the beginning of a fall for Bing, and their data this month showed a continuation of it. Bing isn't in freefall, but there's substantial evidence that they have started to see a retraction. The question is; how will Microsoft deal with it?

You Might Also Like


Shopping Deals


<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




blog comments powered by Disqus

Latest stories

Oops! US Airways Didn't Mean To Post THAT Tweet
Oops! US Airways Didn't Mean To Post this Dirty Tweet
US Airways has been left red-faced after posting an embarrassing tweet on its official Twitter account. The error is the latest in a line of gaffes by different companies on social media, highlighting the problems many...
Mt Gox CEO Mark Karpeles Does Not Want to Come to America
Mt Gox CEO Mark Karpeles Does Not Want to Come to America
Mark Karpeles, the CEO of collapsed Bitcoin exchange Mt Gox, has said via lawyers that he is “not willing” to go to America yet, refusing a US court demand to testify in person over the issue. The news comes as Mt Gox...
Before of the Bell: Yahoo Stock
Before of the Bell: Yahoo Stock
NEW YORK (AP) — Yahoo soared 8 percent in trading before the opening bell Wednesday after quarterly results showed an aggressive push into Asia and a slight pickup in advertising revenue. Still, some analysts that...
Robin Thicke&#039;s Dad Alan Thicke Returns with Unusually Thicke
Robin Thicke's Dad Alan Thicke Returns with Unusually Thicke
The originator of the hit single Blurred Lines, Robin Thicke and his dad Alan Thicke are definitely in the limelight. The former is wooing back his wife while the latter has returned to TV with a reality TV show titled 'Unusually Thicke'.

The Hottest Photos of Victoria's Secret Fashion Show 2013


Viral Stories the Web