Puma Branches Out Of Shoes, Makes Mobile Phone

Posted: Oct 9 2009, 9:54am CDT | by , Updated: Aug 11 2010, 4:45pm CDT, in News | Mobile Phones


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There have been some weird branded cell phones in the last few years, and now we're about to have another. Puma, famed designer of running shoes and sportswear, has teamed up with Sagem Wireless to make a mobile phone. This device will launch in Q2 2010, just in time for the Football World Cup in 2010 (that's the European football, guys.)

In the press release Puma stated that the phone would "embrace both sport and style with features, functions, and design that reflect the DNA of the PUMA brand and encourage usage of data and commerce services."

So basically, Puma wants to make a sports-themed smartphone that'll get people to pay for data plans and make them want to buy things online. This new phone will be sold via telecom sales, and in Puma brand stores. We have no info yet on pricing, availability, or exact release date.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.




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