TomTom announces the TomTom GO I-90 double DIN navigation and radio solution, integrating navigation and in-car infotainment for all types of cars.
Traditionally, integrated navigation solutions come pre-fitted in new cars. This leaves little opportunity for those who want integrated navigation, but don’t intend to buy a new car.
The all-in-one TomTom GO I-90 solution can be fitted into any car, so even those with older car models can have an integrated navigation experience. It also offers consumers all the advantages of easy-to-use portable navigation, yet fits seamlessly into a vehicle dashboard. The device provides full radio integration with the car speakers for high quality audio when using spoken instructions, or making hands-free phone calls. Although the full solution is integrated, the navigation device is totally portable so it can be removed from where it sits in the audio system to be used in other cars.
The new TomTom GO I-90 will cost Є599 (~$900)(excluding installation cost). TomTom recommends the system be installed by a professional dealer.
The GPS option in new cars is in most cases perversely expensive. If TomTom can deliver a solid alternative for under $1,000 than this may help bring the prices of In-Car GPS options from car makers down.
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