Today was a big day for Apple. After a brief period of downtime, a whole new line of Mac products launched in the Apple store. New products include a revamp of the Mac mini and MacBook lines, a new Magic Mouse, and new 27" and 21.5" Macs.
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It's no coincidence that Apple released their new Mac line this week. By doing so they are putting themselves in direct competition with the Windows 7 launch this Thursday. Come October 22nd, a gaggle of new Win 7 notebooks, netbooks, all-in-ones and other PCs will hit stores across the country.
Windows 7 has been receiving rave reviews over the last few weeks, and the new machines coming out as part of the launch event look stunning. Both Microsoft and Apple are coming to bat this week with their best OS releases in years, along with what could be their strongest product line-ups ever. So who will win?
Apple's just come out of their strongest quarter in history, and their new line of Macs looks fantastic. The new minis are some of the most affordable Apple machines we've ever seen, and the new MacBook's 7 hour battery life makes it solid competition to similar netbook/CULV machines on the market. The new iMacs (with their i7 and i5 processors) are extremely badass machines, with a price point to match.
The Windows 7 roll-out has two things on the Mac launch. The first is price, which is something that PCs always have over Macs. The second is multitouch capability, which Windows 7 supports and which several major manufacturers are starting to embrace.
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My prediction; Mac sales will continue to increase...and so will PC sales. Apple is good at bringing their customers what they want, which is why they'll probably show record high Mac sales in Q1 of 2010. But that won't change the fact that 85% of Mac users also own PCs. The Mac launch is going to be a big success, but it's not going to kill the Windows 7 launch. We consumers should just be happy that, for the first time in a long time, we've got a whole lot of awesome gear to look forward to.