Microsoft made waves today with the announcement that they signed two separate, non-exclusive deals with Facebook AND Twitter. (All Things Digital) This deal will allow Bing to integrate a real-time feed of updates from both websites into the Bing search engine. The deal will be announced officially by Microsoft digital head Qi Lu later today at the Web 2.0 Summit.
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Both Twitter and Facebook are also in talks with Google to provide a similar service, but no agreement has yet been reached. This marks the first time that data and services are available through Bing, but not through Google. At least, theoretically it does. Integration of both sites will take several weeks (if not more) to nail down. It's still possible for Google to sign an agreement and beat Redmond to the punch, albeit not likely.
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So will this be enough to save Bing and herald the beginning of a victory over Google? In a word...no. Google will be signing similar deals very soon, and (more than likely) offering an identical service before too long. Bing might gain some search share in the short term, but users have already shown they prefer Google. Unless Bing can bring something truly new and innovative and unique to the table, they're going to continue to trail Google by millions and millions of users.