New Apple TV Ads Put Finger In Windows 7 Upgrade Wound

Oct 23 2009, 12:50am CDT | by Luigi Lugmayr

Apple published three new Get a Mac commercials in time for the Windows 7 launch. All three new ads target the potential upgrade pain Windows user could have going to Windows 7.
The new Get A Mac ads are actually not funny, but highlight the situation Windows XP users are in. Upgrading to Windows 7 means complete new installation, there is no in place upgrade path like in Vista.
Additionally Windows 7 is a big leap for XP users in terms of User interface. If you have tasted the Mac experience like I have, XP users get tempted to switch entirely to Apple instead of upgrading to Windows 7.
I really think Microsoft should have spent the money to develop an XP to Windows 7 in place upgrade path. I for my part will stay on XP for until the Holidays as I have no time to deal with an upgrade. Depending on how nice Santa will be I may get a new Core i7 27-inch iMac or I may end up wasting a day upgrading my PC to Windows 7 in January.

You can watch the reality Get a Mac ads on the Apple site.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.