Today HTC unveiled a global advertising campaign that is based on HTC's new "Quietly Brilliant" brand positioning.
HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, "You don't need to get a phone. You need a phone that gets you."
HTC worked its way up from a Windows smartphone maker that had carriers slapping their brands on the phones to being a well known company that is on the cutting edge with Android phones and their own UI design.
With Quietly Brilliant, HTC wants to stay humble, and with the YOU campaign put you, the HTC customer in the center.
The YOU campaign is focused on driving broad, global visibility and understanding of HTC's unique brand promise - that it's all about YOU, the consumer, and in fact not the device.
You can see the new HTC branding and the YOU campaign at the redesigned HTC site.
The first HTC TV commercials were already published by HTC on Youtube. See them below.
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