Flies Used In Awesome Airplane Banner Promotion

Oct 31 2009, 5:30am CDT | by Luigi Lugmayr

The Frankfurt Book Fair is long over, but besides eBook Readers there were actual flies carrying banners filling the halls.

Well known German ad agency Jung von Matt/Neckar released 200 flies with attached banners to promote the Eichborn publisher. Eichborn has a fly in their logo, so it was not that far fetched, but as you can see in the video below the flies look quite awesome.

I first thought this was a bit cruel, but the ultra-light banners were attached to the flies with natural wax and after a short time the banner dropped off by itself. Jung von Matt said that no fly was harmed.

Insect advertising could become a new hot trend. Ants are very strong for instance. They could carry banner signs into your house.

See the video of the little airplane banner flies below.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.