Black Friday Walmart Versus Amazon Online Price War Coming?

Nov 2 2009, 8:00am CST | by Luigi Lugmayr

In Mid-October out of nowhere a little price war was started up by Walmart against Amazon to make a point that Walmart has also the best prices online.
Walmart offered hot-pre-order book titles for $10 and soon Amazon counter attacked and the prices fell to $9 for Ford County, Under the Dome or I Alex Cross.
Amazon then decided to stop fighting and left prices at $9. Walmart under priced Amazon by 1c and later had to cut another cent as Target got into the game and matched Walmart's $8.99 pricing.

My empirical analyses showed that more customers still bought the books on Amazon when given the choice side by side with Walmart even if Walmart's price is a bit lower. This could also be the reason that Amazon did not drop the prices further on the pre-order books. They might even have sold more because of the publicity around the little price war.
In my opinion Walmart needs to under cut Amazon's pricing by an amount that breaks the habit of Amazon addicts - and most people including me suffer from the Amazon addiction. It just "feels" good and easy to buy on Amazon - click and done.
For many, including me, this book price battle was just the beginning and hopes are high that Walmart and Amazon will face-off in a full on war over Black Friday Deals.
Walmart is releasing their Black Friday and Thanksgiving deals on Monday November 23rd, but has today announced their next blow with the release of 100 more toy deals for Christmas.
Last year Amazon had early Black Fri-DAILY deals and a Black Friday countdown with deals the days before Thanksgiving. So far no special deals for the Holidays have been announced by Amazon, but pricing is always competitive and they might have the better deal anyway without talking it up.

You only benefit from a price battle if you compare prices. So before you buy on Walmart or on Amazon - always compare prices.

More Black Friday and Thanksgiving Deal News.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.