Today Walmart announced an exclusive deal to sell the Merry Madagascar DVD. Merry Madagascar is a 30-minute animated Christmas special that premieres on NBC on November 17th.
Walmart will carry the standard Merry Madagascar DVD movie for $5 and a deluxe DVD version with additional content for $8. These DVDs are very nice stocking stuffers.
Walmart stores will also offer new Merry Madagascar licensed pajamas, slippers, socks, throw blankets and other holiday gifts starting this week.
The Merry Madagascar DVD event marks the first time that Walmart has collaborated with a major movie studio and national TV company to create a holiday-specific campaign celebrating family time around a TV-movie night event.
It is also the first time DreamWorks Animation has collaborating exclusively with a retailer on a TV property and new DVD.
You can pre-order and watch a sneak preview of Merry Madagascar on Walmart.
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